Digital Marketing for Irish SMEs
FIXED-PRICE SERVICES | NO LONG-TERM CONTRACTS | NO SURPRISES
Find out what will bring your business more of the right enquiries, then get practical help putting it in place.
Want more enquiries without juggling several marketing providers?
You know your business needs better digital marketing, but knowing what to fix, where to spend your budget and what will actually generate more enquiries is often the difficult part. I help Irish SMEs identify what’s holding their marketing back and put the right solution in place — whether that means improving your website, getting found on Google, running better advertising or building a clearer marketing strategy. You can start with a focused fixed-price service or work with me on ongoing growth, without committing to a traditional agency contract.
★★★★★ Trusted by Irish businesses · Work directly with Mike · Transparent fixed pricing
Running a business is hard enough without trying to master SEO, advertising, analytics and web design. My fixed-price services and growth packages help Irish businesses attract more customers without the jargon or long-term agency contracts.
Why buy from Mike Keane?
✔ Fixed-price services, no surprises
✔ Practical experience helping Irish SMEs
✔ MSc Digital Marketing
✔ Postgraduate Diploma in Graphic Design
✔ No long-term contracts
As an independent Digital Marketing Consultant, I offer a comprehensive range of Online Marketing and Design services. Hiring a full-time staff member to navigate and manage your online activity may not be feasible. This is where the benefit of my service lies. Services include:
- Marketing Strategy
- Branding and Website Design
- SEO (Search Engine Optimisation)
- PPC (Paid advertising)
- Social Media Advertising
- Data Analytics
I will explain these services briefly below. This website has dedicated pages for each service. A Glossary at the bottom of each page explains all the relevant terminology, and there are quizzes to test your knowledge of online marketing.
Client Testimonials
I can’t believe the results Mike has achieved for my business, and I can’t recommend him highly enough.I’ve worked with Mike for quite a few years now. He has spent much time and effort visiting my practice, immersing himself in it and getting to know the business, my team and my goals for my practice.........The practice’s growth has been fantastic, and new patients constantly tell us how informative our website, blogs and posts are. He does not wait to be asked but continuously offers advice on where he thinks we can improve.
I contacted Mike about giving me a crash course in SEO, website management/editing, and digital marketing. From the start, the training plan was hashed out based on my and my company’s needs regarding improving inbound interest in our business offering. My knowledge of this area was very limited, and I found Mike to be very calm and relaxed and took time to make sure I understood the why and the how of everything he was teaching me. After 5 x 3-hour sessions, I’m now comfortable managing aspects needed to improve our
online offering. I’ll continue to use Mike’s services on an ongoing basis
Marketing & Design Services
Digital Marketing Strategy
I create marketing strategies to reach and captivate your ideal audience. I’ll outline the digital avenues best suited to promoting your products and services, brand recognition, drive website traffic, generate leads, and grow sales.
Website Design
Beyond aesthetics, your website needs to deliver value. It must provide the audience with useful content and be easy to navigate.
I’ll design your website to tell your brand’s story, make it easy to navigate and address your audience’s unique needs.
Search Engine Optimisation - SEO
Make sure you’re easily found online. SEO helps Google and other search engines find you.
SEO involves optimising a website’s content, structure, and technical elements to improve its performance and visibility on search engines.
Pay Per Click Advertising (PPC)
Place your Ads in front of the right people. PPC allows you to target a specific audience, saving time and money.
You pay when a viewer clicks your ad, maximising returns with ads designed to reach the right people at the right time.
Social Media Advertising
Create Social Media strategies to reflect your brand’s voice and meet your business goals.
Social Media Marketing lets you present yourself to potential customers, engage with them online, drive interested traffic to your website, or contact you directly.
Content Creation & Copywriting
Provide helpful content that satisfies their needs. Engaging, relevant content is key to informing, entertaining, and converting your target market into paying customers.
I’ll produce compelling content that appeals to your customers.
Graphic Design
Graphic design is essential to all digital communications and helps ensure you convey the message clearly and in an engaging format.
I offer complete graphic design and branding services to create a lasting impression, including advertising design, logos and brand identity.
Data Analytics
Discover your potential customers' online behaviour and identify their needs.
Make better-informed business decisions by understanding how your customers behave online.
Data Analytics provides insights to guide your marketing strategy.
Why Digital Marketing?
Digital marketing helps your business get found, earn trust and turn interest into enquiries. You can start with the channels that suit your goals and budget, then improve your approach as you learn what works.
Reach people looking for what you offer
SEO and Google Ads can put your business in front of people searching for your products or services. Local search can help nearby customers find and contact you.
Make better use of your budget
You can choose where to advertise, who you want to reach and how much to spend. A focused campaign gives a small business a practical way to compete without trying to reach everyone.
Build trust before someone gets in touch
A clear website, useful content and consistent branding help potential customers understand what you do and why they should choose you.
Turn attention into enquiries
Getting visitors to your website is only part of the job. Your pages need to answer their questions and make the next step—calling, booking or sending an enquiry—easy to take.
See what is working
Website and campaign data can show where visitors come from and which actions they take. Those insights help you improve your pages, campaigns and spending over time.
Adapt as your business changes
You can test a message, promote a new service or shift your focus towards the channels bringing the most useful enquiries. Your marketing can grow alongside your business.
Know what needs work, but unsure where to start?
Use the Marketing Service Planner to find a practical starting point for your website, search visibility or advertising.
Digital Marketing Glossary
A/B testing
Comparing two versions of a page or ad to see which performs better against a chosen goal.
Bounce rate
In GA4, the percentage of visits that did not count as engaged sessions.
Call to action (CTA)
A prompt that asks someone to take the next step, such as “Book a call” or “Get in touch”.
Conversion
An action you want a visitor to take, such as submitting an enquiry, booking or making a purchase.
Conversion rate
The percentage of visits or users that result in a chosen action. Check which measure a report uses before comparing figures.
Cost per click (CPC)
The average amount paid for a click on an ad.
Impression
One instance of an ad or search result being shown.
Keyword
A word or phrase people search for, which can help guide website content or advertising.
Landing page
The page someone arrives on after clicking a link or ad. A campaign landing page is usually built around one specific offer.
Organic traffic
Visits from unpaid search results.
Pay per click (PPC)
An advertising pricing model in which you pay when someone clicks your ad.
Return on investment (ROI)
A way to compare the return from an investment with what it cost.
Search engine optimisation (SEO)
Improving a website’s content and technical setup so relevant people can find it through search engines.
Traffic
Visits to a website from sources such as search, ads, social media and referrals.
User experience (UX)
How easy and useful a website feels to the people using it.
Test Your Digital Marketing Knowledge
Take this quiz to test your knowledge and share your score with friends!
1. What does PPC stand for?
2. What is a Call to Action (CTA)?
3. Which tool is commonly used for keyword research?
4. What is Click-Through Rate (CTR)?
5. What does a landing page do?
6. What does "organic traffic" mean?
7. What is remarketing?
8. What is the primary purpose of SEO?
9. What does a high bounce rate indicate?
10. Which platform is primarily used for professional networking?
Ready to put this into practice?
Tell me what you want your marketing to achieve. I’ll help you identify a useful next step for your business.